LOCAL COMPANY WINS NATIONAL EQUIPMENT COLOR AND DESIGN CONTEST
Waste Age magazine named Bright Disposal Services, LLC, a locally owned and operated waste and recycling company, based in St. Joseph, MO, a first-place winner of the 2012 Waste Age Equipment Color and Design Contest.
Bright Disposal began providing trash and recycling services in St. Joseph in 2009. The company is family-owned by brothers, Fred and Gordon Ide.
Waste Age is a national trade publication serving the waste and recycling industry. This year, the magazine editors recognized “firms and municipalities that are going above and beyond when it comes to fetching-looking fleets.”
“It is nice to be recognized for our commitment to cleanliness and neatness. At Bright, we wish to be welcomed into all neighborhoods and be known for our quality service and attention to detail,” said Gordon Ide, Bright's operations manager.
“Our crews are in the neighborhoods every week, and it is important that all of our customers, and their neighbors, feel comfortable, secure, and familiar with our services.”
The contest winners were identified by Waste Age for demonstrating “that it is possible to do a dirty job and still look good doing it.” Contest winners were selected “based on the aesthetics of color and design, effective communication, and overall uniqueness.”
“When we conceptualized the logo and selected the route equipment,“ Gordon continues, “we wanted to be associated with top-of-the-line service companies. Our design is clean and luminous like our name: Bright. As one of our customers said, 'Bright shows up dressed for the neighborhood, not for the landfill'.“